In short, this is not a workflow designed around sharing information and communicating about it. This is a workflow designed to make people click on things.
Taken in hand with the earlier announcement from Google that they’re shutting down Buzz (another quirky social network that didn’t achieve Facebook-level popularity), part of me suspects that someone in Google corporate looked at the Buzz and gReader communities, looked at Plus’s less-than-vertical adoption & use rates, and concluded that by killing Buzz and gReader’s social elements, these communities would migrate over to Plus.
That is, however, a ridiculous idea.
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